Dare to Wear Campaign Event

Brief: Choose a company or brand that has an image problem and create an event to change people’s perception.

Dare to Wear is the Crocs NYFW debut with the aim to make the footwear synonymous with high fashion and broaden its appeal to fashion conscious millennials and influencers. Riding on the ugly chic trend taking over the runways, the event plays upon what is happening now with fashion and culture. 

Branding takes a sassy tone that exudes confidence and individual style.